Having a difficult time getting through your month? Stumped on how to handle certain situations? Need to know if what you are doing or want to try will work. What are the pros and cons?

Dennis Rushing is often asks from Dealerships and Internet Sales Managers the questions that everyone wants to know. He will provide straight forward answers. If you have a question for Dennis email him at drushing@dealercat.com and he will post the answer here on Dealer Cat.

Dennis Rushing draws from his vast experience of working on the Internet longer than anyone and from the many dealerships he has assisted over the years. Go ahead, ask him a tough one!

Karl C. Asks "I get several customers that tell me they are coming in but never show up. How can I fix this?"

Karl, With the limited information you have provided I will try to provide you some solutions to your problem. Are you contacting the customer by email AND phone to confirm the appointment? Develop a simple appointment confirmation template that not only reminds them they have an appointment but also request that they reply to let you know they have confirmed it as well.

I have found that if the appointment is scheduled more than three days out the customer is less inclined to show when they said they would. Keep this in mind if you are scheduling farther than 3 days out. IF this is the case, schedule additional reminder phone calls to insure the appointment. Send an extra email as well.

Dennis Rushing, Dealer Cat

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